Director of Fan Acquisition & Retention

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: 24th April 2026

As the Director of Fan Acquisition & Retention you will lead the strategic vision, development, and execution of all fan growth, engagement, and loyalty initiatives for Cadillac Formula 1®. This role is responsible for building and overseeing a best-in-class global fan ecosystem, ensuring a seamless and compelling journey from first brand interaction through to long-term fandom and advocacy.

You will define the overarching strategy, structure, and roadmap for how Cadillac Formula 1® identifies, converts, engages, and retains fans across all markets and touchpoints. This individual will lead a team responsible for delivering against these objectives and will work cross-functionally with Marketing, Partnerships, Content, Data, and Commercial Operations to ensure fan strategy is fully integrated into the broader business.

This role plays a critical part in driving cultural relevance, audience scale, and long-term commercial value through a deeply connected and data-informed fan base.

You will own and lead how Cadillac Formula 1® grows, engages, and retains its global fanbase. You’ll set the vision, build the team, and create a world-class fan ecosystem—from first touch to lifelong loyalty.

• Lead the Fan Acquisition & Retention function, building and managing a high-performing team
• Drive global fan growth strategy across key markets, audiences, and platforms
• Create and optimise the full fan journey—from awareness to conversion to loyalty
• Launch high-impact campaigns in partnership with Marketing, Media, and Content
• Build best-in-class CRM and lifecycle marketing to scale direct fan relationships
• Deliver always-on engagement through content, communities, and fan experiences
• Partner with Commercial teams to unlock fan-driven revenue opportunities
• Use data and insights to continuously improve performance and fan value
• Stay ahead of trends to keep the brand culturally relevant and innovative

Driven by high performance
What do you need to bring to the team?

• Lead the Fan Acquisition & Retention function, building and managing a high-performing team
• Drive global fan growth strategy across key markets, audiences, and platforms
• Create and optimise the full fan journey—from awareness to conversion to loyalty
• Launch high-impact campaigns in partnership with Marketing, Media, and Content
• Build best-in-class CRM and lifecycle marketing to scale direct fan relationships
• Deliver always-on engagement through content, communities, and fan experiences
• Partner with Commercial teams to unlock fan-driven revenue opportunities
• Use data and insights to continuously improve performance and fan value
• Stay ahead of trends to keep the brand culturally relevant and innovative

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering healthcare generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.