Director of Global Partnership Strategy & Activation (US)

Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: Friday 5th June 2026

Cadillac Formula 1® Team is seeking a commercially driven and creatively ambitious Director of Global Partnership Strategy & Activation to develop bespoke partnership propositions for brands, aligning commercial opportunities with client business, brand, and marketing objectives. The successful candidate will play a key role in shaping how partners leverage the power of Cadillac Formula 1® Team to drive measurable business impact on a global stage.

Reporting to the VP Commercial Intelligence, a key focus of the role will be creating relevant and compelling storytelling bringing together data insights and creative concepts to lead the development of world-class partnership strategies. You will help support the wider team with the skills to define and articulate how Cadillac Formula 1® Team, can deliver measurable business outcomes for partners such as brand awareness, customer engagement, B2B value creation and revenue growth.

Working closely with the Partner Acquisition team, you will lead the development of breakthrough go-to-market strategies and activation concepts, aligned to our teams’ commercial objectives, brand positioning and fan engagement ambitions. You will immerse yourself deeply within prospective partner businesses to understand industry trends, commercial priorities, customer challenges, and growth opportunities, translating insights into strategically relevant partnership solutions

In this role you will combine your deep knowledge of Formula 1®, motorsport, or global sports sponsorship with commercial acumen, and fan culture expertise to create innovative partnership solutions that elevate both the Cadillac F1® Team brand and those of our commercial partners

This is a rare opportunity to help shape a new era in Formula 1® with one of the world’s most iconic automotive brands. You will play a central role in building commercially groundbreaking partnerships and fan experiences that define Cadillac F1®’s presence on the global stage.

Responsibilities

• Lead the development of breakthrough go-to-market strategies and activation concepts aligned to Cadillac F1® Teams’s commercial objectives, brand positioning, and fan engagement ambitions
• Immerse deeply within prospective partner businesses to understand industry trends, commercial priorities, customer challenges, and growth opportunities, translating insights into strategically relevant partnership solutions
• Define and articulate how Cadillac F1® Team can deliver measurable business outcomes for partners, including brand awareness, customer engagement, B2B value creation, and revenue growth
• Leverage the combined strengths of General Motors, TWG Global, and Cadillac Formula 1® Team to create differentiated storytelling opportunities, integrated campaigns, and high-impact partnership platforms
• Develop innovative, award-worthy sponsorship activations, launch campaigns, and fan experiences that position Cadillac F1® at the forefront of global sport, entertainment, and culture
• Collaborate closely with internal creative, brand, marketing, and design teams to develop compelling pitches, presentations, and visually engaging commercial narratives
• Drive cross-functional collaboration across racing, partnerships, marketing, communications, and senior leadership teams to ensure seamless activation delivery and maximum partner value
• Maintain a strong understanding of Formula 1®, global fan culture, sponsorship trends, and emerging partnership opportunities to continuously evolve Cadillac F1®’s commercial offering

Driven by high performance
What do you need to bring to the team?

• Significant experience in partnership strategy, sponsorship activation, brand partnerships, or commercial marketing within sport, entertainment, media, or global brands
• Deep understanding of Formula 1®, global sport sponsorship, fan engagement, and premium brand positioning
• Proven ability to develop commercially impactful partnership concepts that deliver measurable results for brands and stakeholders
• Strong strategic thinking and storytelling capabilities, with the ability to translate business challenges into innovative activation ideas
• Experience working cross-functionally within fast-paced, high-performance environments
• Excellent presentation, communication, and stakeholder management skills
• Creative mindset combined with strong commercial awareness and execution focus
• Passion for motorsport, innovation, and building globally recognised partnership platforms

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering healthcare, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.