Product Marketing Manager, Licensing

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Role Overview:

The Product Marketing Manager is responsible for managing and optimising F1’s marketing performance across our licensed products. Reporting into our Head of Brand, this role will develop global growth strategies, develop and manage campaigns and performance including paid media (search, social media, display, app advertising), as well as collaborate with the content and social teams on integrated strategies across owned and earned media.

In this role, you will work closely with many cross functional departments at F1 including licensing, brand, social, digital content and digital product while also collaborating closely with our licensing partners to build Formula 1’s credibility within this space, drive and implement user acquisition strategies for F1 products, which then translate to monetizable opportunities.

As Product Marketing Manager, you must be both a strategic and analytical mindset, an understanding of audiences and brand building, how to create engaging and creative content that encourages acquisition and monetisation and a proven track record in driving successful digital marketing campaigns. You must be a self-starter, able to manage multiple stakeholders and be comfortable working within a fast paced and dynamic environment.

Main Duties and Responsibilities:

Strategic Marketing

• Build a deep understand of the consumer licensing landscape, the attitudes and behaviours of key audiences, where to connect with them and with what content with a view to achieve F1 and F1 Licensees’ growth and engagement objectives
• Develop annual, regional marketing plans that prioritise key categories and partners

Campaign and Activation Strategy

• Manage the development and delivery of creative, culturally relevant campaigns and unique activation ideas that will drive awareness and interest in F1 licensed products
• Collaborate and support licensing partners on their campaigns and activation concepts, and develop integrated plans and toolkits with F1 Marketing support

Media Planning and Agency Management

• Develop the acquisition growth strategy to reach targets across owned, paid and earned
• Manage media agencies to plan and execute the campaign
• Understand evolving media landscape, content themes, digital trends and competitive environment, applying insights to drive relevant brand strategies

Partnership Marketing

• Develop close working relationships with Formula 1 licencing partners to identify opportunities to co-ordinate activities and calendar planning
• Work closely with the licensing partners to optimise user journeys, purchase propensity and purchase conversion rate with a view to drive incremental engagement and revenue

Performance and Financial Management

• Forecast, measure, and analyse campaign performance across the funnel.
• Implement a holistic measurement framework to understand the incremental impact of the campaigns, as well as preparing for privacy changes.
• Effectively manage associated budgets

What Are We Looking For?

Experience

Prior to the role it would be essential that you:

• 5+ years’ experience working in a strategic planning role within a brand led organisation or agency
• Experience in overseeing and managing owned and paid media campaigns and marketing activations from strategy to execution.
• P&L management and budget forecasting experience

Some desirable experience that you may bring to the role:

• Extensive DTC campaign and acquisition experience
• Partnership marketing experience
• Prior experience within the licensed and/or retail sector
• Prior experience within sports marketing

Qualifications

• It is essential that you hold a Bachelor degree in marketing or management

Knowledge & Skills

Prior to the role it is essential that you demonstrate:

• Strong planning skills to deliver cross-channel content, campaigns and activations
• Experience in managing main paid and owned media channels
• Robust understanding of online acquisition models, planning and conversion management
• Reporting: ability to analyse and report on campaign’s profitability and provide recommendations based on data to improve performance
• Ability to effectively collaborate and communicate with a wide range of people and personalities
• Strong agency management skills to ensure we maximise revenue against spend, and deliver against their KPIs
• Good consideration for managing risk in a high paced delivery environment
• Excellent knowledge of Microsoft Office applications, including Word, Excel, Outlook and PowerPoint

Personal Qualities

In this role it is essential that you are:

• A true passion for digital and customer acquisition and monetisation
• Strong commercial acumen
• Ability to work effectively across different teams to deliver projects: Licensing, CRM & Performance, Content & Social, Product and Technical teams, Legal and the wider Marketing team.
• Must be able to prioritise and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress.
• Ability to communicate very clear recommendations that are supported by data.
• Self-motivated and energetic.
• Collaborative, persuasive and influential communicator
• Flexibility and adaptability – to ensure urgent business needs can be accommodated.

Why join the force behind the sport?

Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme

• Dental Care

• 4 x Grand Prix Paddock passes per season

• Enhanced maternity/paternity leave and other family planning policies

• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill

• Free healthy snacks in our offices

• Subsidised canteen in Biggin Hill, serving breakfast and lunch

• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure

• Opportunities to develop and request training for your role via our in-house Learning and Development team

• Discount on F1 merchandise

• Discount at F1’s experiences including F1 Arcade and F1 Drive

• Perkbox benefit portal and more

Division: